A Digital Marketing Strategy is the foundation of your entire marketing plan, and it’s crucial to have one in place before you start your campaign. If you fail to strategize appropriately, you’ll be wasting time and money on tactics that don’t convert, which will make it hard to achieve your goals and measure results.
This complete guide to digital marketing strategy will show you how to create an effective plan that includes every aspect of your digital advertising efforts, resulting in better ROI and satisfied customers.
What is Digital Marketing?
In digital marketing, everything revolves around creating a presence on digital media channels. This includes optimizing a website for search engines (Search Engine Optimization, or SEO), launching an online ad campaign through Google AdWords, and posting on social media platforms.
The main goal of digital marketing is visibility—getting eyes on your brand so you can increase engagement with potential customers.
What is Digital Marketing Strategy?
A digital marketing strategy is a comprehensive plan for an organization’s online activities, detailing its brand, search engine optimization (SEO), social media marketing, pay-per-click advertising, conversion rate optimization, and other online initiatives.
In addition to reviewing your company’s business goals and current marketing efforts, developing a digital marketing strategy involves setting short-term objectives—including identifying key performance indicators (KPIs)—and longer-term goals.
How to create Digital Marketing Strategy?
Digital Marketing Strategy is a set of digital marketing activities created to acquire and retain customers. Many people think that strategy can only be for businesses with large budgets. But even small companies can develop a plan for their digital presence if they know how to play to their strengths.
What are the 8 types of Digital Marketing strategies
There are 8 digital marketing strategies: Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Mobile Marketing, Viral Marketing & more.
Search Engine Optimization (SEO)
SEO or Search Engine Optimization is a digital marketing strategy to increase website traffic by getting good organic results in search engines like Google, Bing, and Yahoo! Search. It’s a long-term marketing strategy that requires consistent effort. If you want your website to be visible in search engine results, look for an SEO company in your area.
If you can help a customer better understand a problem that needs solving, you’re more likely to win them. And if you do so in an entertaining, unique way that doesn’t make your brand look like a sleazy car salesperson, customers will be more willing to trust your company by content marketing strategy—even before they become customers.
PPC or pay-per-click or advertising can be one of your most cost-effective strategies. It’s a form of online advertising where you pay each time someone clicks on your ad. Compared with other online advertising forms, like display ads, PPC can drive higher ROI.
The simplest way to start affiliate marketing is by signing up with an affiliate network. This allows you to receive products or services at a discount, which you can resell at the total price. The best part of affiliate marketing is that you don’t need your product or service for an income stream; you promote someone else’s product and make money from sales.
Sponsored Content or Native Advertising is content that has been funded by an advertiser but formatted in such a way as to appear like any other standard, organic content on its publisher’s site. Native ads are sometimes called Sponsored Content or Paid Posts. The purpose of native advertising is that it allows you to leverage your existing audience.
Social Media Marketing
The exact mix of social media marketing techniques will depend on your own business. Facebook, Twitter, Google+, YouTube, Pinterest, and Instagram are popular options for building awareness among consumers or driving action directly from your website or app.
Marketing automation tools like HubSpot or Marketo can help you identify which networks are providing value for your company and which channels you should use more.
Creating a video-based advertisement gives viewers all of your information in an entertaining way, making it more likely that they’ll buy your product.
The first step in creating a digital marketing strategy is figuring out how you will reach your target market. Email marketing offers a relatively inexpensive way of getting your target market quickly, easily, and most importantly, directly. However, the trick with email marketing lies in knowing what subject lines to use. What content will get people interested in opening your email?
To conclude, you need a digital marketing strategy. It’s not enough to have an online presence; there must be a roadmap for that presence. And more importantly, it must include plans for reaching customers in their various stages of thought processes when shopping. It’s about knowing your audience, gaining their trust, and being available for them when they reach out.
In short, if you want your efforts in digital marketing to pay off, you have no choice but to create a solid digital marketing strategy.
Frequently Asked Question
1. What is an example of a marketing strategy?
Strategies can be used at a macro level (for example, setting marketing goals). And at a micro level (like using specific tactics to reach a given marketing goal). Digital marketing strategy is not simply one thing that falls under marketing.
Instead, digital marketing is a discipline in its own right and thus merits its strategic planning. A well-thought-out digital marketing strategy can take your business into new dimensions and propel you ahead of your competitors.
2. Which type of digital marketing is best?
Each type of digital marketing is best for a specific goal. But as digital marketing becomes more advanced, one company may do all of them. Below is a list of digital marketing types and their goals.