Video marketing is nothing new. You wouldn’t make a commercial for the Super Bowl and buy airtime without doing your research and planning. You shouldn’t make a digital marketing video without doing your research and making a plan. Your video marketing strategy will be the thing that helps you decide how much money you have, how long it will take, how you make the videos, how many people watch them, and more. So you should start by writing this down and making sure it’s done.
Before we get into the specifics, here’s a quick look at the steps.
How to Make a Video Marketing Plan
- Begin by setting video goals.
- Find out who you want to reach.
- Decide on the story you want to tell.
- Keep your creative needs in line.
- Stick to your plan.
- Maintain a budget that is realistic.
- As soon as you know where we’re going, we’ll show you how to do each step.
Make a list of your video goals.
The first step in planning your video strategy is to think about what you want to achieve with your video and write them down. Ideally, you’ll want to make a video for each step of the sales funnel. But first, you’ll have to figure out which stage is the most important.
A problem or an opportunity is shown, and the viewer realises that they have a problem. Videos at this point should draw people in and show your brand to a new group of people. Video marketing can show the story properly.
People are now thinking about how they will solve the problem that they’re facing. They’re doing research, asking for advice, watching product reviews, and looking for ways to save money.
In this case, the solution is almost there and you want to stay top of mind. Prove that your product or service is better than your competitor’s and show that your customer is happy with your product or service.
For new customers, you’ll need a video that shows them what your brand is all about. It’s important that you make a video that will make your audience want to listen to you. Make a decision stage video if you want to keep your prospects interested and help them make a decision. You can also make a video to show your customers how much they mean to you. You can also make a video for your employees to motivate them or recruit new ones.
Find out who you want to reach.
As soon as you know what stage of the marketing funnel you want to focus on, it’s time to figure out who your target market is. Even more important: If you don’t think about who your audience is when you make a video, it is more likely to fail. There are people who won’t watch it, and people who watch won’t change. Is there a way to find out what kind of people you want to reach?
The key is to figure out who your customers are. I’m glad you already have one. When a company is making new products or services, they usually make a buyer’s persona (or a few) to help them figure out what people want. There’s a good chance that the people who want your product are also the people you want to reach with your video.
With your buyer’s persona drawn out, you’ll be able to figure out who your ideal customers are.
To finish your audience strategy, just make sure you know the following things:
- It’s important to know who your product or service is for. This will be your buyer’s persona.
- What the goal of your video is will determine where they go in the marketing funnel, so make sure to think about this.