Search engine optimization, or SEO, has become an essential part of any digital marketing strategy due to the growing importance of search engines in reaching your audience. Also, know about the Technical SEO checklist.
If you’re wondering where to start with your SEO efforts, you may be overwhelmed by the sheer number of factors that play into a successful search engine optimization campaign.
That’s why it’s so important to have an SEO checklist in order to track all the various elements that affect your search ranking and keep them under control.
Update your page experience-core metrics
One of your page’s first impressions is how quickly it loads, and it can often lead to site abandonment. Google has a suite of core metrics they use to gauge your page experience, including server response time and page-load speed.
There are several ways you can improve these metrics
- Hosting your website on a fast server
- Using responsive design (which reduces load times for mobile users)
- Optimizing images
- Compressing JavaScript files.
Crawl your site and look for any crawl errors
Crawl errors are critical because if Google can’t see your site as well as it could, you could lose out on rankings and traffic. Use Screaming Frog to crawl your website. Once it has completed its search, look for any crawl errors in your Crawl Log.
Fix broken internal and outbound links
The average user can’t tell if links are broken, but they can tell if they don’t exist. And in today’s content-driven world, not having a relevant internal link pointing to your content is just as bad.
Fixing broken internal and outbound links will help search engines index your website faster and make it easier for users to navigate around your site.
Get rid of any duplicate or thin content
The first thing you need to do is to figure out what content you have, and what content you don’t. If your website is at risk of duplicate content penalty or thin content penalty, then make sure you go through each page individually and fix any duplicate or thin pages.
Get rid of any duplicate or thin content that makes sense to get rid of.
Migrate your site to HTTPS protocol
This is really important for Google in terms of your site’s ranking. The protocol migration will bring about greater security for users visiting your site, and you can use free services like Cloudflare to help you out with HTTPS.
You can migrate your site in two ways
- Gradual
- One-time switchover.
As mentioned above, gradually migrating your website from HTTP to HTTPS means adding an HSTS header (HTTP Strict Transport Security) via a new DNS record that informs browsers that all requests should be served over HTTPS only.
Make sure your URLs have a clean structure
Search engines can’t read images, and because of that, your text-based URLs are going to be more valuable than your image-based ones.
Make sure your URLs have a clean structure by removing extra words from URLs that don’t provide any value to human visitors or search engines. The fewer words in a URL, and they better it is for SEO.
Ensure your site has an optimized XML sitemap
If you have a website, then it’s important to ensure that your site has an optimized XML sitemap. Site owners should create and upload an XML sitemap to their site as these can be very useful for search engines and also help with internal linking.
Conclusion
No matter what digital marketing services you use, a critical component of any digital marketing strategy is your website’s technical SEO. In fact, it can be hard to find real value from social media if your organic search traffic is poor. Don’t get caught up in more sophisticated paid advertising options without first making sure that your website has all of its technical SEO bases covered.
In order to keep your digital marketing efforts as effective as possible. You need to stay on top of all changes within your industry and pay attention to new trends or SEO checklist.
Frequently Asked Questions
1. What is technical SEO?
Technical SEO is all of those on-page things that search engines look at to rank your site. These include in SEO checklist, but are not limited to making sure you’re using
- Crawlable HTML sitemap
- Implementing Google’s search-friendly recommendations
- Site speed
- Site errors
- Including site maps in XML.
2. What is the significance of technical SEO?
Technical SEO is the cornerstone of organic search engine optimization. It accounts for nearly 60% of the search engine ranking factors and can make or break a website’s ability to be found.
There are numerous aspects to technical SEO. So let’s take a look at the top three things you need to focus on
- Speed of your site
- Your site’s code
- Quality of your link building.
