Google Analytics and Search Console are two of the most powerful tools available to web admins. Together, they give you all the insights needed to optimize your websiteβs SEO performance.
But thereβs one question that comes up a lot β how accurate are these analytics? This article will compare the two services, and discuss how their data may differ. Answer the question about which service provides more reliable information about how visitors use your site.
What is a Google Search Console?
Google search console is a website that allows SEO experts to see what users are finding on their sites and how Google views their sites. Itβs essentially web analytics for search queries, meaning it shows you what people are looking for when they use Google to search your site.
You can track traffic from different sources (or keywords) and analyze how effectively your content is being shared across social media platforms like Facebook and Twitter. But is it accurate? How accurate is the google search console?
GSC Data Integrity and Uses
Google Search Console (GSC) isnβt as accurate or valuable for small businesses and startups, but large companies can benefit from GSC data.
With its extensive web analytics tools, GSC enables you to analyze your traffic sources, bounce rates, and location-based search trends. It can also be used as a virtual SEO consultant to offer SEO tips that address any SEO issues related to your site.
Optimize your content with search Analytics
Sometimes, the search console has more to do with Analytics than SEO. Fortunately, you can use your analytics data to optimize your content based on what people are looking for.
The search console report isnβt 100% accurate, but combining that data with Analytics reports should give you a better idea of whatβs working and what isnβt.
Get your content on google
To take advantage of your web analytics data and see if you can get your content on Google, there are a few things that you need to know about the Google search console. Getting your content on google begins with web analytics.
This information comes in the form of reports, which provide insight into how people interact with your website and how they are using it. Learn more about using the search console as a source for generating information regarding user behavior, rankings, and keywords.
Get alerted on issues and fix your site
One of its features is to let you know if your site experiences problems by sending alerts on issues. It also allows you to fix your site by tracking and analyzing its performance with four key data points
- Crawl errors
- Site functionality
- Performance
- Search analytics overview
This gives Google an excellent view of how well your website performs from a user perspective.
Understand how google search sees your page
Google Webmaster Tools, now called Search Console, gives you a tool to understand how Google sees your pages and what to do about it. By seeing how many times GoogleBot crawled your site, you can know how often Google indexes your content.
You can also see what keywords are being used to find your site or specific pages, enabling you to improve SEO by changing how and where the content appears on your website to target those search terms.
Conclusion
It should be evident that SEO (Search Engine Optimization) is essential for any business. However, SEO can be a lot more complicated than it looks, and getting it right requires both technical expertise and a solid understanding of what people search for on Google.
Itβs no wonder, then, that so many businesses fail to take advantage of all their ranking offers β but they do so at their peril. Itβs not enough to have a website; you need to ensure that your site shows up in relevant searches.
Frequently Asked Questions
1. What is the significance of Google search console?
It’s a free service by Google, which can be used to check on your websiteβs Google search rankings. Itβs just one of the many digital marketing services you may use in order to grow your business online.
In fact, Google search console is relatively new and is considered one of the most effective means for webmasters to track their sitesβ rankings and traffic patterns.
2. What can we do using Google search console?
It allows you to see indexing your website and gives you access to various tools and reports related to the search.
You can use the Google search console for many purposes, including
- Checking site performance
- Troubleshooting
- Performing diagnostics tests
- Identifying problems with your site code
- Finding broken links
Itβs a pretty powerful tool that can be used to great effect if utilized correctly.
