Suppose you’re in the digital marketing business. In that case, it might seem like online reputation management services are only necessary for big brands with a lot of money to lose if they make a mistake online.
The truth is that even small businesses should have an online reputation management strategy in place to keep their name out there and stay relevant. The good news is that you don’t need to hire an expensive, large firm to do it for you; all you need are these five tactics from our ORM experts.
Builds Trust and Credibility
Businesses need to use online reputation management services to help ensure their trusted status on Google and Bing so that customers feel confident when making purchases.
Not all digital marketing tactics have a reputation management strategy built-in, and without knowing how to manage your reputation in a digital world correctly, it can severely impact your business.
Don’t let negative reviews or old associations tarnish your company’s image—build trust and credibility with today’s consumers using quality SEO and ORM services.
A positive online reputation is essential because it boosts sales. If site visitors find your company appealing and trustworthy, they’re more likely to do business with you. Having a bad reputation can harm sales.
So how does one protect their digital presence? By hiring professionals to manage it. It’s easier than ever to start a search engine optimization (SEO) campaign that helps companies increase their visibility in search results and boost sales.
Helps to Build a Brand Image
Many people think that simply having a website is enough to build a brand image online. And, yes, an online presence is essential—but it’s not always enough. If you don’t have a dedicated digital marketing strategy in place to support your business, your customers won’t be able to find you on Google or Yelp when they need help with your product or service.
A professional online reputation management (ORM) agency will take control of search results related to your brand so that potential customers see you as a trusted source rather than just another company looking to sell them something.
Use Online Reviews to Increase Sales
Studies show that online reviews can increase sales by up to 10%. And even if your business isn’t online, a solid online reputation is still valuable. A positive online reputation will lead to more customers and higher sales, while a negative one could potentially damage your bottom line.
By using online reputation management(ORM) service, you can control how potential customers see your business and make sure they see it in a positive light!
Improve Their Products With Customer Feedback
A critical reason online reputation management services are essential for your business is because it helps you improve your products. A good example is Zappos, a billion-dollar company entirely based on customer feedback. Their customers have spoken, and they love their shoes.
However, they weren’t so thrilled with their shoe quality at one point. That’s when they realized that if their products were lacking somehow, they wouldn’t continue to be loyal consumers of their services. By learning from customer feedback and making adjustments in their production process, Zappos could change its business model into something much better—and more profitable—than it previously was before customer feedback came into play.
While paying a company to manage your online reputation may seem counterintuitive, think of it as an investment in your business’s future. No matter how positive your reviews are, they could quickly be overshadowed by one bad review or disgruntled customer—and once that happens, you may find it hard to regain control of your online presence.
That’s why online reputation management(ORM) services are so valuable: They ensure that nothing negative appears on your business listing—and give you great tools for responding fast when problems arise.
Frequently Asked Questions
1. Why is online reputation management significant as per studies?
Online reputation management is extremely important for business owners, startups, celebrities, and anyone with a social media presence. Studies show that online reviews have an enormous impact on whether someone will buy from your business.
Research shows that 89% of consumers consult online reviews before making a purchase and that 41% of consumers are more likely to trust online reviews as much as personal recommendations.
2. How effective is online reputation management?
Online reputation management is extremely effective—in fact, some studies suggest that a bad search result can negatively impact business results by as much as 25%. Online reputation management aims to help businesses increase their online presence, minimize negative search results and highlight positive information through keywords and links.
The efforts of an online reputation management firm come in a variety of forms. One example is SEO (search engine optimization), which helps draw site traffic from Google, Bing, and other search engines by focusing on keywords, link building, and content writing.